and these leaders do not necessarily feel concerned by this view

A majority of business leaders consider environmental issues will become key in the competitiveness of their products... without be still passed to the practical implementation, despite the Act Grenelle and the future environmental display duty planned for 2011 Jean - Daniel LEVY, Director of the Department policy-Opinion of CSA, and Caroline ALAZARD, founding President of Greenext were presented and commented, this Saturday, November 28, 2009 Earth workshops, the results of the survey by the CSA for Greenext in partnership with FEEF (Federation of enterprises and Entrepreneurs of France) on the theme of "industrial enterprises and the ecological impact of their production. Are presented below the main lessons of this survey reveals strong disregard by the industrial leaders of the "Grenelle 1" law which introduces a mandatory environmental display products of mass consumption by 2011. This very low anticipation of future regulatory obligations doubles as a significant misunderstanding of the operational conditions of implementation of this view. But industry leaders are aware, in their majority, of the importance of reducing the impact of their activity on the environment, especially to differentiate from their competitors. While the information of consumers on the environmental costs of products began in hypermarkets, the question does not appear to have yet invested the field of trade relations between manufacturers and distributors. According to Caroline ALAZARD, the results of this survey must be an "alert to industry players who will be affected by this future regulatory obligation". The survey reveals that:-near an industrial leader on 2 considers that its industrial activity has an impact on the environment. -60 of industrial business leaders feel "priority" or "significant" reduction of the impact of their activity on the environment. -After the "historic" themes of action (waste, energy efficiency) the achievement of environmental diagnostics rises. -These efforts are motivated not only by legal constraints but also by the application and the competitive environment. -Bill Grenelle 1 is known only by one-third of the heads of companies in the industry. -... and these leaders do not necessarily feel concerned by this view. -A very strong majority of industrial business plans not to carry out an audit on the ecological impact of their products. -But they are, in the same proportion, very largely favourable to the display of the environmental impact of products...-... and aware of the interest of this view to differentiate in the market. -A minority (9) initiated actions for sustainable development at the request of the distributors: most industrial leaders believes that this view will create incremental costs important.-... and considers responsible environmental and social as a criterion as important as the price in the future.

Greenext analysis on the main lessons of the survey

The results of the survey show the rise of the theme of the environmental cost of the products to the entrepreneurs of the industrial sector. Nevertheless, these business leaders little measure their own role on the environmental cost of their products. Caroline Alazard, founding President of Greenext, "for example, the share of the industrial sector, for the extraction of raw materials to the factory output, typically represents 50-60 of the carbon cost of a food product and up to 80 for certain particularly emitting products." The passage in the deed to the modes of supply and production optimization is not yet an operational priority. A majority of business leaders feels not concerned not the environmental view. The relationship between display and implementation of tools (environmental audits) is not clear: business leaders do not appear to have incorporated the need to use tools to measure for this view. Four months after the adoption of Bill Grenelle 1, the establishment of an environmental display products of mass consumption, by 2011, remains very little known. According to, Caroline Alazard, President of Greenext, "these results should be an alert for the industry players who will be affected by this future regulatory obligation." Indeed, from 2011, application orders will specify one after other, the families of products concerned and the indicators to provide in a display which will be, we know today, carbon but also multi-criteria. This view will have a strong educational dimension: it will allow the consumer to know the performance of the products that it can be found in RADIUS, but it will also allow players to better understand their impact on our environment and to implement the most effective optimization solutions. It must encourage companies to anticipate this revolution and quickly launch efforts to measure the environmental cost of their products. It is all the more important that distributors have begun to offer their customers this information. The environmental costs of products will become a key factor in the competitiveness of enterprises. "A majority of industrial business leaders understood in having become aware of the interest of this view to differentiate from the competition." Finally, in the future, industrial leaders believe that environmental responsibility is as important as price: "sustainable consumption has been up to this synonym for higher prices." "This result can be read as the beginning of an adaptation in depth of the supply of products offered to consumers," said Caroline ALAZARD.